Strategic Management Essay Example | Topics and Well Written Essays - 2500 words - 20

Strategic Management - Essay Example The company believes in developing exceptional flow experience for its people. In this study different strategic frameworks have been included to determine strategic position of the firm in market place. These models are PESTLE analysis, Porter’s five forces model, competitor array, strategic group mapping, GE-McKinsey 9 box matrix, Bowman’s strategy clock, Ansoff’s matrix and TOWS matrix. The digital marketing strategy of the company has been outlined which shall support KONE in terms of offering new products to new geographical markets. There is intense competition in the industry and it can be addressed only through implementing innovating business strategies. KONE needs to explore new market opportunities through offering new products to target segment. Digital marketing strategies shall help the firm to easily access target market and acquire desirable profit margins. The mission or value statement of the company is to create best flow experience for people. KONE is regarded as the global leader in context of elevator industry. From past many years the company is actively indulged in offering superior quality escalators or elevators to its client base. KONE aims at achieving cost competitiveness and operational excellence through innovative processes and people leadership. KONE’s strategic objectives can be divided into four dimensions such as expanding base of loyal customers, initiating employee empowerment, enabling best experience for users and seeking profitable growth. Financial objective is to grow at a rapid rate in comparison to market growth rate. KONE aims at enhancing working capital rotation and reaching 16% EBIT. External environmental analysis indicates all possible external influences which have significant impact on business operations. KONE Great Britain has been operating in elevator and escalator industry from past many years. The entire business operations of KONE can be categorized into two distinct